1971 MERCURY CAPRI SPORT COUPE Lot of (3) Genuine Vintage Ads ~ MSRP Under 00

Description

1971 MERCURY CAPRI SPORT COUPE Lot of (3) Genuine Vintage Ads ~ MSRP Under 00
1971 Mercury Capri Sport Coupe original vintage advertisements. Lot of (3) ads.
DESCRIPTION:
Capri for 1971. The first sexy European under ,400.
There used to be two kinds of imports. Beautiful, sporty and expensive; or plain, dull and inexpensive. Now there's something better than either; it's beautiful and inexpensive. Its Europe's biggest success car in years, and now its imported for Lincoln-Mercury in limited quantities. Compare it to other imports or new small cars:
Capri offers an extravagant collection of exciting features as standard equipment. Features that are usually optional. Radial tires. Styled steel wheels. Soft vinyl front buckets. Luxurious carpeting. A European-type instrument panel with wood grain effect. Flow-thru ventilation.
Sound unfamiliar for a low-priced car? It is. And there’s still more that's standard. Lots of room for four big adults. Easy maintenance (with lots of do-it-yourself tips in the owner's manual). Power disc brakes up front. Four-speed synchromesh transmission. And small car gas economy.
There's only one word for it. Sexy. And that's unheard of at less than 00. Until now.
Imported for Lincoln-Mercury.
Guess who beat out Porsche, Mercedes, Jaguar, Aston Martin and Ferrari as “Import Car of the Year.”
Road Test could have picked any import from the tiniest two-seater to the Rolls. Why Capri?
We quote: “When quality, quality control, appearance, luxury of trim, utility, handling and performance are all evaluated as a package at a given price, Capri shows as the winner"
They loved Capri’s “international styling!' “Outstanding handling’.’ “Fine and sensitive rack-and-pinion steering!'
They raved about Capri's 4-speed “silky-smooth floor shift’. And power-assisted disc brakes up front.
And Road Test appreciates a little luxury. Like front buckets of soft vinyl “that looks and feels like leather.” And an “attractively tumed-out dash" in wood-grain effect.
Pull carpeting. Styled steel wheels. Radial tires. Flow-thru ventilation. Room for four adults. Easy maintenance. And small-car gas economy.
But what they really couldn’t get over was the price. Because every single thing above is standard.
No extra charge.
Options? There’s a gutsy new 2000cc, 100hp overhead cam four. For about extra, retail price.
Other options for Lincoln-Mercury’s Capri: Automatic transmission. Sun roof. Vinyl top. Decor group interior shown.
(You can choose overseas delivery, too. Ask your dealer for details.)
Road Test calls Capri “import of the year.” We call it sexy. And that’s pretty great for under 00.
Capri.
The first sexy European under 00.
Based on mfr.’s suggested retail price. Does not include destination charges, dealer preparation, state & local taxes, options. Decor group shown is 9.20 extra.
Imported for Lincoln-Mercury.
SPECIFICATIONS:
Color
Photo
Size - Top Two Ads -
Full Page - 8
inches x 11 inches -
20 cm x 28 cm, each ad.
Bottom Ad - Full (2) Double Page (2 separate pages) -
8
inches x 11 inches -
20 cm x 28 cm, each page.
ALL SIZES ARE APPROXIMATE DUE TO CROPPING
Country - USA
Grading - Top Ad: Very Good: mild wear.
Bottom 2 Ads: Excellent
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All vintage ads are carefully packaged, shipped flat with rigid cardboard inserts, ziplock plastic bags and bubblewrap envelopes clearly marked
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_gsrx_vers_1292 (GS 8.3.6 (1292))